Abstract: In order to promote the excellent Chinese culture and promote social and economic development,the National Library Cultural and Creative Development Alliance promoted the development of the cultural creation work of our library.The article conducted in-depth research on the alliance from the online and offline channels respectively,and proposed corresponding development proposals，such as pay attention to the marketing of cultural and creative products，diversify and expand marketing channels and promotion methods,cooperating with external organizations to train professional cultural and cultivating product marketing librarians.

Key words: library consortium；cultural and creative products；marketing