Abstract: With the development of library's reading promotion,reading promotion service has become a general service.Embedded services break through the limitation of time and space,and help reading promotion get rid of the limitation of path dependence under the traditional service mode.Taking the library of University of Electronic Science and Technology of China as an example,this paper introduces the embedded reading promotion mode of the library,that is,embedding into the full cycle of users'learning,embedding into classic and emotion,embedding into the"Trinity"network platform,embedding into electronic information+.It is pointed out that embedded reading promotion can help the library integrate into the macro environment,realize explicit guidance and two-way communication,improve the participation of users'activities,and improve the accuracy of services.

Key words: reading promotion；embedding；academic libraries