图书馆研究 ›› 2017, Vol. 47 ›› Issue (3): 85-91.

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福建省高校图书馆微信公众平台阅读推广研究

林卉   

  1. 闽江学院图书馆,福建 福州 350108
  • 收稿日期:2017-02-08 出版日期:2017-03-28 发布日期:2019-04-28
  • 作者简介:林卉(1989-),女,助理馆员,硕士,研究方向:阅读推广。

Research on the Reading Promotion of University Libraries in Fujian Province Based on the WeChat Public Platform

LIN Hui   

  1. Minjiang University Library, Fuzhou 350108, China
  • Received:2017-02-08 Online:2017-03-28 Published:2019-04-28

摘要:

微信公众平台为高校图书馆阅读推广工作带来了新的机遇,如何运用微信平台实现良好的阅读推广效果是值得深思的问题。以福建省37所本科院校图书馆为调查对象,对高校图书馆微信公众平台阅读推广信息量、自定义菜单、推广内容进行调查分析,并对高校图书馆微信阅读推广服务提出建议。

关键词: 高校图书馆, 微信公众平台, 阅读推广

Abstract:

The WeChat public platform brings new opportunities for the reading promotion in university libraries,how to use WeChat public platform to achieve good reading promotion effect is a hot topic that deserves deep consideration. Taking 37 university libraries in Fujian province as the research object,this paper investigates and analyzes the amount of reading promotion,custom menus and promotional contents of university library WeChat public platform,and puts forward some suggestions on the reading promotion of university libraries based on the WeChat.

Key words: university library, WeChat public platform, reading promotion

中图分类号: 

  • G252