关键词: 新媒体 图书馆 立体营销 图书馆营销

Abstract: In the new media environment, the library marketing is facing new challenges. According to the new feature of the library marketing object in university, the university library should take advantage of various new means of marketing, strengthen the construction of the hardware and software system and structure the more humanized stereo marketing model to realize the integration of the traditional and new media marketing.

Key words: new media; library; stereo marketing; library marketing