Library Research ›› 2019, Vol. 49 ›› Issue (5): 75-81.doi: 10.3969/j.issn.2095-5197(2019)05-0075-07

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Research of Practice in Fashion Reading Popularization in Library:Taking the “Attractive Representatives for Reading Popularization” Movement of Liuzhou Railway Vocational and Technical College as an Example

LI Wei   

  1. The Library of Liu Zhou Railway Vocational Technical College, Liuzhou 545616, China
  • Received:2019-03-27 Online:2020-01-16 Published:2020-01-16

Abstract: “Fashion Reading Popularization in Library” is a creative project aiming to popularize the reading in the library. How should we recognize this kind of reading intergraded with fashion? “Attractive Representatives for Reading Popularization” movement of Liuzhou Railway Vocational and Technical College is an example. The movement which indentified as advisor, representative, declaimer and tour guide star of books is a brand new branding which featured as being diversified, specialized and normalized, and inspired the readers. The paper shared the procedure of the movement, and presented an example for creating new styles of reading popularization.

Key words: fashion reading popularization; representative; practical experience; brand business

CLC Number: 

  • G252