我国图书馆抖音号的运营现状与优化策略

doi:10.3969/j.issn.2095－5197(2019)01－0080－06

Abstract

Abstract: With the rise of the short video communication form，the short video has become the shortest video platform for the widest audience．Various libraries have begun to create official Tik Tok account to develop information release，reader interaction and other services．Taking 18 kinds of library Tik Tok account as survey samples，this paper analyses the release content，interactive effect and its significant characteristics of survey samples by using network survey and content analysis，and explores the operation process of the library Tik Tok account．and proposes the optimization strategy for the operation status of the library Tik Tok account at this stage．

Key words: library;new media;Tik Tok

CLC Number:

G252

GUO Bao－hua. The Operation Status and Optimization Strategy of the Library Tik Tok Account in China[J].Library Research, 2019, 49(1): 80-85.

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The Operation Status and Optimization Strategy of the Library Tik Tok Account in China

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