关键词: 博弈论 营销策略 现代图书馆

Abstract: A large quantity of the Game Theory phenomena exist in the development of the modem libraries. This paper initially advances the phenomena and makes analysis in details, finding out many difficulties and problems faced by the library on its way of development as well. Judging from these problems, the authors make further discussion from the view of marketing science and put forward the marketing methods based on the foundation of Game Theory. Through the analysis of Game Theory and the realistic and practicable suggestion, the authors hope this paper can cast light on the development of the modem library.

Key words: Game Theory, The Strategy of Marketing, Modem Library