图书馆微信公众号用户不持续使用意愿的实证研究

doi:10.3969/j.issn.2095－5197(2019)01－0001－08

Abstract

Abstract: To provide theoretical guidance for the library to attract and retain users and enrich the research on the related theories of the discontinuous usage intention．Based on the perspective of use fatigue and expectation uncertainty，this paper constructs a model of influencing factors of users＇willingness to discontinuously use library WeChat public accounts，which is verified by questionnaire survey and structural equation modeling．The results show that perceived overload and user privacy concerns positively affect use fatigue，and through use fatigue positively affect discontinuous usage intention;expectation－disconfirmation positively affect dissatisfaction，and through dissatisfaction positively affect discontinuous usage intention．

Key words: use fatigue;library;WeChat public account;discontinuous willingness to use

CLC Number:

G252

SHI Ting－ting. An Empirical Study on Users＇Willingness to Discontinuously Use LibraryWeChat Public Accounts[J].Library Research, 2019, 49(1): 1-8.

References

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An Empirical Study on Users＇Willingness to Discontinuously Use LibraryWeChat Public Accounts

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