图书馆研究

图书馆研究 ›› 2020, Vol. 50 ›› Issue (2): 78-84.doi: 10.3969/j.issn.2095-5197（2020）02-0078-07

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图书馆在网络虚拟空间的阅读推广策略研究*

彭松林，李臻   

  1. 广西壮族自治区图书馆，广西 南宁 530022
  • 出版日期:2020-06-18 发布日期:2020-06-18
  • 作者简介:彭松林（1981-），男，讲师，硕士；研究方向：图书馆学基础理论、高等教育管理；李臻（1980-），女，副研究馆员，硕士，研究方向：图书馆学基础理论、阅读推广。

Study on the Reading Promotion Strategy of the Library in the Network Space

PENG Song-lin，LI Zhen   

  1. Guangxi Library，Nanning 530022，China
  • Online:2020-06-18 Published:2020-06-18

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摘要： 以社交网络为代表的网络虚拟空间，存在大量的阅读服务需求，并为图书馆开展阅读推广服务提供了新的时代背景和工作挑战，图书馆阅读推广服务的对象、内容、机制、方法、要求都发生了改变；网络虚拟空间的出现，对图书馆的社会知识中心地位发起了挑战，网络虚拟空间内的阅读推广服务需求倒逼图书馆在资源、管理、服务等多个方面进行改革和创新；应对网络虚拟空间的挑战，图书馆应从加速与社交网络的融合、构建新的阅读推广服务策略体系、强化读者隐私保护、弘扬图书馆精神等方面加强工作，推动网络虚拟空间图书馆阅读推广服务的持续创新。

关键词: 网络虚拟空间；社交网络；阅读推广；图书馆

Abstract: The network virtual space represented by social network has a large number of demand for reading service,and provides a new era background and work challenge for the library to carry out reading promotion service.The object, content, mechanism, method and requirement of reading promotion service in the library have changed. The emergence of network virtual space challenges the social knowledge center status of the library, and the demand of reading promotion service in the network virtual space forces the library to carry out reform and innovation in resources, management, service and other aspects.In response to the challenge of the network virtual space, the library should accelerate the integration with social network, build a new reading promotion service strategy system, strengthen the protection of readers' privacy, carry forward the spirit of the library and other aspects of holiday work to promote the network virtual space the continuous innovation of reading service in space library.

Key words: network virtual space;social network;reading promotion;library

中图分类号: 

  • G252