图书馆研究

图书馆研究 ›› 2020, Vol. 50 ›› Issue (4): 88-92.doi: 10.3969/j.issn.2095-5197(2020)04-0088-05

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多媒体环境下少儿阅读推广研究——以江西省图书馆“兰兰姐姐故事会”为例

王 丽1,2   

  1. 1.江西省图书馆，江西 南昌 330046；2.江西科技师范大学旅游学院，江西 南昌 330046
  • 收稿日期:2020-04-17 出版日期:2020-07-30 发布日期:2020-10-28
  • 作者简介:王丽（1985-），女，馆员，研究生在读，研究方向：文化产业管理、图书馆服务。

Promotion of Children's Reading in Multimedia Environment:Take the Jiangxi Provincial Library's"Lanlan Sister's Story"as an Example

WANG Li1,2   

  1. 1.Jiangxi Provincial Library,Nanchang 330046,China；2.Jiangxi Science and Technology Normal University Tourism College,Nanchang 330046,China
  • Received:2020-04-17 Online:2020-07-30 Published:2020-10-28

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摘要： 通过了解阅读媒介及研究情况，案例分析江西省图书馆“兰兰姐姐故事会”阅读推广，发现其活动主题不明确，推广定位缺乏精准；新媒体运用能力差，推广渠道单一；馆员交流学习的机会少，专业素养欠缺。最后，提出利用大数据技术，提高服务精准性；改变思路，增加阅读体验平台；重视宣传，搭建多渠道的交互平台；重视人才，提高馆员的多媒体知识素养的阅读推广解决策略。

关键词: 多媒体；江西省图书馆；阅读推广；少年儿童

Abstract: Through understanding the reading media and research situation,the case analysis of the Jiangxi Provincial Library's"Lan Lan Sister's Story"reading promotion,found that the theme of its activities is unclear,and the promotion location lacks precision；New media use ability is poor,promotion channel is single；Librarians have few opportunities for exchange and learning,and lack of professionalism.Finally,the paper puts forward the use of big data technology to improve service precision.Change the thinking and increase the reading experience platform；Pay attention to propaganda and build a multi-channel interactive platform；Pay attention to talents and improve the reading and promotion strategies of librarians'multimedia knowledge literacy.

Key words: multimedia；Jiangxi provincial library；reading promotion；children and adolescents

中图分类号: 

  • G252.1