图书馆研究

图书馆研究 ›› 2019, Vol. 49 ›› Issue (1): 80-85.doi: 10.3969/j.issn.2095－5197(2019)01－0080－06

• 信息资源服务 • 上一篇    下一篇

我国图书馆抖音号的运营现状与优化策略

白 禄   

  1. 1．天津师范大学管理学院，天津 300387;2．天津师范大学历史文化学院，天津 300387
  • 收稿日期:2018-11-15 出版日期:2019-01-30 发布日期:2019-12-10
  • 作者简介:白禄(1993－)，男，硕士研究生在读，研究方向：信息服务;郭宝华(1994－)，女，硕士研究生在读，研究方向：阅读推广。

The Operation Status and Optimization Strategy of the Library Tik Tok Account in China

BAI Lu   

  1. 1．School of Management，Tianjin Normal University，Tianjin 300387，China;2．College of History and Culture，Tianjin Normal University，Tianjin 300387，China
  • Received:2018-11-15 Online:2019-01-30 Published:2019-12-10

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摘要： 随着短视频传播形式的兴起，抖音短视频成为受众面最广的短视频平台，各类图书馆开始创立官方抖音号，开展信息发布、读者互动等服务。以18个各类图书馆抖音号为调查样本，采用网络调查法和内容分析法对调查样本的发布内容、互动效果及其显著特点等进行分析，探讨图书馆抖音号的运营流程，并针对现阶段图书馆抖音号的运营状况提出优化策略。

关键词: 图书馆;新媒体;抖音短视频

Abstract: With the rise of the short video communication form，the short video has become the shortest video platform for the widest audience．Various libraries have begun to create official Tik Tok account to develop information release，reader interaction and other services．Taking 18 kinds of library Tik Tok account as survey samples，this paper analyses the release content，interactive effect and its significant characteristics of survey samples by using network survey and content analysis，and explores the operation process of the library Tik Tok account．and proposes the optimization strategy for the operation status of the library Tik Tok account at this stage．

Key words: library;new media;Tik Tok

中图分类号: 

  • G252