图书馆研究

图书馆研究 ›› 2019, Vol. 49 ›› Issue (5): 75-81.doi: 10.3969/j.issn.2095-5197(2019)05-0075-07

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图书馆时尚阅读推广实践探索——以柳州铁道职业技术学院图书馆“形象吸睛 大使促读”为例*

李 薇   

  1. 柳州铁道职业技术学院图书馆，广西 柳州 545616
  • 收稿日期:2019-03-27 出版日期:2020-01-16 发布日期:2020-01-16
  • 作者简介:李薇(1977-)，女，副研究馆员，本科，研究方向：阅读推广。

Research of Practice in Fashion Reading Popularization in Library:Taking the “Attractive Representatives for Reading Popularization” Movement of Liuzhou Railway Vocational and Technical College as an Example

LI Wei   

  1. The Library of Liu Zhou Railway Vocational Technical College, Liuzhou 545616, China
  • Received:2019-03-27 Online:2020-01-16 Published:2020-01-16

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摘要： “图书馆时尚阅读推广”是图书馆范围内创新性的阅读推广项目。以柳州铁道职业技术学院图书馆“形象吸睛 大使促读”为例，兼具导读人、书模大使、真人图书、朗读者、导游明星等多重身份的阅读推广形象大使主题系列活动，融入多元化、特色化、常态化等特点，激发了读者的参与热情。通过分享“形象吸睛 大使促读”活动的实践过程，解读“时尚”走进“阅读”，为探索新的阅读推广形式提供借鉴。

关键词: 时尚阅读推广；形象大使；实践经验；品牌运作

Abstract: “Fashion Reading Popularization in Library” is a creative project aiming to popularize the reading in the library. How should we recognize this kind of reading intergraded with fashion? “Attractive Representatives for Reading Popularization” movement of Liuzhou Railway Vocational and Technical College is an example. The movement which indentified as advisor, representative, declaimer and tour guide star of books is a brand new branding which featured as being diversified, specialized and normalized, and inspired the readers. The paper shared the procedure of the movement, and presented an example for creating new styles of reading popularization.

Key words: fashion reading popularization; representative; practical experience; brand business

中图分类号: 

  • G252