关键词: “互联网+”；高职院校图书馆；社交媒体；图书馆营销

Abstract: Through social media on the Internet,the valuable content of library resources and services is distributed to readers in an online mode to reshape the social relationship between the library and readers and achieve the goal of library resource services.The questionnaire survey method was used to select 40 vocational college libraries astheresearch object toanalyzethecurrent statusof thesocial mediamarketing model of vocational college librariesin the Internet+era.Vocational collegelibraries'social mediamarketingmodel ishomogeneous marketing content,sparse user viscosity,and loose platform operation.The reasons are insufficient understanding of the transformation of library service models in the Internet era,and the lack of social media marketing staffing,special funding,and overall operating plans.According to the four elements of marketing,This paper establishes a social media platform with the University Library as the marketing center and the readers as the marketing objects,pays attention to the marketing contents of the content systemconstruction,and constructs the social media marketing mode of the university library facing the Internet+.The general framework of the Social Media Marketing Model of the Library of higher vocational colleges is divided into five levels,namely,the target level,the support level,the service level,the application level and the service level,torealize theoverall,process,coordination,pertinence and systematic cooperative operation of thelibrary marketingwork in higher vocational colleges.

Key words: Internet+;vocational collegelibrary;social media;library marketing